• Navya Sri

Future trends of the Online grocery industry in India

Updated: Jul 22, 2021

We would not have predicted that we would become dependent on technology for even our most fundamental daily tasks just a few decades ago. Convenience has increased as a result of digitalisation. People are looking for the advantages of online shopping because it is more convenient. From 2021 to 2028, the Indian online grocery market is predicted to develop at a compound annual growth rate of 37.1 per cent, reaching $38.9 billion.

COVID-19 has a significant impact on changing customer behaviour. It influenced the way people socialise, pursue hobbies, work, and even spend their free time. It also shifted consumers' preferences in terms of shopping and fresh food. Consumers' anxiety about their safety has been a big motivator to divert them away from traditional retailers. Consumers began to use more modern approaches to help them meet their perishable item needs. Earlier convenience meant saving time and effort, but now the demand is for stress-free availability rather than time savings.

The following consumer trends and advantages, which are responsible for evolving online marketplaces, can be attributed to the predicted expansion in this sector:

Consumer Behaviour

Consumer shopping habits have been the most critical determinant of expanding online groceries in the e-commerce scene. Consumers like to shop online since they can do so from the comfort of their own homes and have their items delivered to them. Furthermore, the pandemic's worry and terror caused customers to be more concerned about their safety and the hygiene of the food they ate. They turned to their trusted brands for sanitary delivery, and their trusted brands replied with solutions such as contact-less delivery, sealed food, safe handling, and packaging, among others.


With their hectic schedules and tiring lifestyles, people are looking for more convenient methods to get things done. This is where Internet shopping comes into play, providing convenient shopping from anywhere and at any time. If, on the other hand, items of daily use are not readily available in a consumer's immediate proximity, another situation emerges for the convenience of home delivery with a set delivery time to ensure the customer's availability at the time of delivery, so improving the customer's experience. People were also encouraged to buy groceries online during the pandemic because of the convenience element.

Infiltration as well as competition

Because of the nature of the internet business, it attracts rivalry from offline businesses looking to break into the market. Many large firms and well-known names in the physical store business are already expanding their operations to include online commerce platforms. This indicates that the internet retail industry has a large number of prospects.

Internet Saturation

Low-cost internet providers have hampered internet availability while substantially lowering the cost of using it. This habit has increased people's reliance on the Internet for even fundamental daily tasks, resulting in an increase in the number of e-commerce markets. As a result, internet enterprises will have a broader customer base.

Economical Establishment

A traditional offline business needs a wide range of factors for its operation, including a good location, rent, construction, personnel salaries, and upkeep, among others. The majority of these expenses are omitted when starting an online business.

Geographical Hurdles

An offline grocery store requires a physical location, limiting the service region to a specific area; however, an online store is not bound by these restrictions. However, to expand the reach, a robust supply chain is required.

These are some of the primary trends that are fuelling the expansion of online grocery shopping. One of the additional benefits that boost the potential is that these markets are open 24x7, and offer a wide range of convenient services for any lifestyle. The rivalry in this area is still in its early stages, leaving a considerable market potential to be exploited.

online grocery shopping offers

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What is the need for online grocery shopping websites?

Powerful Website Features takes to run an online grocery shopping store successfully. Grocery stores have a broad array of products, and to offer users ease of buying, the new stores should make the products easily available. Since many online grocery stores have developed globally in recent times, they act as motivation to new shops, and this is true especially for developing markets. While eCommerce powered ventures are developing fast, only those offering powerful website features along with value will sustain and become big brands.

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