5 myths about Online Grocery Shopping you must Know
Updated: Aug 4, 2021
As staying at home, limited outdoor interactions and waiting for things to resort to some kind of normal is the mood of the entire planet, online grocery delivery services are currently witnessing a boom in business that is unlikely to stop anytime soon. While the convenience of ordering from your house is an obvious key selling point, people are also wary of visiting the grocery stores in person owing to the threat of COVID-19.
But for the customers who are new to this mode of shopping, there is a lot of skepticism and misconceptions floating around. Here are 5 of the many myths surrounding the domain of online grocery shopping.
5 myths about Online Grocery Shopping you must Know:
Only millennials get their groceries online
A large number of people believe that online shopping is just for tech-savvy millennials and young people in general. A study done in 2018 to understand the demographics of the people who use online grocery shopping, it was revealed that Generation X consumers made twenty percent more purchases than their younger counterparts”.
Ordering groceries online is not rocket science, with an easy to use interface and a few built-in tutorials anybody can learn online shopping. Also language is no longer the barrier. Most mainstream apps have different languages to choose from - regional & global.
2. Not for rural areas
It is true that rural India makes up for a small percentage of online grocery sales, but this number is gradually rising. Thanks to Digital India, access to the internet has become much cheaper and it has penetrated to rural India as well.
But for online grocery shopping to become the norm even in rural areas, there needs to be a lot of support from the government of India in terms of infrastructure and other incentives for the merchants and businesses.
3. Safer to purchase goods in a physical store
People assume that there is more accountability when the business interaction is physical, which is not entirely true. Firstly most SMEs operating in India have no concrete terms and conditions or return policy, so when it comes to returning a defective product, the consumers are at the mercy of the store owners. But with online grocery shopping, there is more accountability, transparency and relaxed policies with respect to exchange and returns.
People who love to handpick fruits and vegetables get to think that online grocery shopping lacks quality deliverables. In reality, most 0nline vendors have dedicated employees for quality checks of the goods they get. Besides, in recent times, the online stores are also carefully packing the orders as per the Covid-19 safety guidelines.
4. E-commerce destroys in-store sales
As customers get better access to the internet, we will see a change in the way people shop grocery, which will inevitably lead to an omni-channel experience. A lot of upcoming hyperlocal services like OTPxpress, are actually helping in promoting the smaller local grocery stores.
Phygitalization and omni-channel approach is the way to go for SMEs in India to keep up with the evolving customer demands in India. A shift in the market should not be viewed as a destruction of a sector, it should be viewed as what it is, a change.
5. People do not buy fresh food
This is the most common argument from traditional grocery retailers and customers who prefer to go to stores, as to why they feel online grocery is a fad that won’t sustain. The idea that customers are reluctant to buy fresh food online as they want to touch, feel and select their purchases is increasingly becoming archaic as customers are more comfortable with this job taken care of by the stores themselves.
Need of online grocery shopping apps :
Developing an app for a company is a great way to interact with consumers in a whole different way. It can improve your current advertising campaigns, social networking sites, or traditional marketing.
When opposed to a phone app, people rely on an app at a far greater rate at every sales funnel stage. People spent 18 times more frequently on the applications.
On the other hand, many big corporations may be put off from developing an app because they believe it will require a notable investment of time and money.
Retailers should stop holding onto their orthodox beliefs and myths about grocery shopping, this applies to the customers as well. This shift to a more convenient and contactless way of shopping is the need of the hour.
The Indian government also has a role to play for this to become the norm throughout the country, by providing better digital infrastructure for both the customers and the retailers.