Time for more protein
Coronavirus has been with us all the time since the beginning of the universe. It has never
harmed us until they came into our food chain. According to the scientist, it existed into bat,
and then somehow, they came into our food chain. Coronavirus is highly capable of copying
and mutating to survive. As survival is more important, isn’t it that it came to us because of
our need for survival.
Protein consumption has considered essential to complete the nutritional important as well
as recommended by various doctors. Protein mainly comes from non-vegan products except
soybeans. Meat has been a great source of protein, and different delicacy has been tried
and tested with excellent reviews worldwide. But as pandemic has hit the world. These
animals considered to be a danger as the chance of spread of the virus. So, people have
started to avoid going for meat purchases. So, is this the era of change? Now consumers are
eating more meat and seafood at home during the covid-19 pandemic. Is now the time to
offer more protein direct-to-consumer.
Stock out, overpricing, frozen meat, in-store purchasing, etc., are new problems that
consumers face due to lockdown and restricted moment of goods and services.
The Indian meat market – relatively nascent with a significant growth headroom – is
expected to reach $80-85 billion by 2024 and is up for disruption by branded players,
especially in the online space good news is the perception of frozen and safety packing are
relatively good among gen z buyer and urbanities. A survey has done by Deloitte has cleared
out the mist from reality as data suggests a significant difference in how consumers view
meat and seafood versus food products generally, which may provide DTC an advantage.
While many consumers surveyed believe fresh food is superior to frozen in terms of its
health properties, when asked about meat and seafood specifically, most consumers say
that frozen is just as good as fresh.
Based out of Massachusetts, Butcher box is a firm delivering high-quality meats from farms
to customers as they follow high-quality standards around their business. Their products
tend to be pricier too. But India, as a country where there is a massive consumption of meat
and high soaring prices, has enormous potential in Direct-to-consumer produce. Few of the
companies panning out in India and offering a wide range of meat of chicken, goats, and
fishes. Companies like freshtohome, Licious, meatmachali, zappfresh, etc., offer meat
delivery services through various channels. One thing which is working out for these is meat
delivery as soon company gets order for whatever the size of the order. Secondly, as we
earlier talked about preservatives, and packaged food still sounds fresh.
Well, time awaits when we will have innovation which will improve the industry by filling all
the demand for protein